Two years ago, I probably wouldn’t have believed social media would become a major part of my career. I might have been even more skeptical if someone explained that a few online tools – or, more accurately, the people I met through them – would be one of the key ways I connect with people, learn from them and share my own ideas.
In my first job out of N.C. State University, I was lucky enough to do just that. In addition to speeches, news releases, media advisories and event plans, I found myself using social media more and more to facilitate and reach the communication goals expected of me from day one. And it was awesome.
To continue that journey, I’m taking a new leap in 2010 by joining Kipp Bodnar and his social media team at Howard, Merrell and Partners, the oldest advertising agency in Raleigh. I’ll be joining a great group of public relations professionals, many of whom I got to know when I interned there in college.
I’m excited to build on what I learned during my time at the N.C. State Fair and N.C. Department of Agriculture, but I will definitely miss the team that let me slide down the world’s largest portable slide, taste test deep-fried delicacies, give the Twitter bird a corndog and meet Jamey Johnson, all in the name of work. I know I’m leaving the Deep Fried blog and tweets in their supremely capable – if not somewhat greasy, once Fair time rolls around – hands.
In the meantime, amidst all my upcoming learning/exploring/nose-to-the-grindstone-ing, I’ll still be blogging about the good, the bad and the ugly of the country music industry over on The 9513, tracking down fashionable people and events for the Independent Weekly and tweeting away about all of the above (and more). Feel free to poke around the new site and blog, which I’ll continue to tweak and update, or drop me a line.
Post title inspired by Dr. Seuss and one of the first newspaper articles I ever wrote, which appeared in the Hendersonville Times-News back in 2004.
Tags: Dr. Suess, Hendersonville Times-News, Howard Merrell and Partners, N.C. State Fair, NCDA&CS, public relations, social media




Fantastic! Chase the dream. Love the challenge.
01.19.10 at 3:00 pm
Congrats, Karlie! Really enjoyed working with you during the State Fair. Hope our paths cross again!
01.19.10 at 6:35 pm