Archive for April, 2010

…go without shoes.

Although it’s been two weeks since I’ve posted on here, I’ve been busy throughout the Interwebs and (yes!) In Real Life. Here’s what I’ve been up to on both fronts:

I’m pretty lucky, as I’ve worked with both Kipp Bodnar and Jeff Cohen, founders of the Social Media B2B blog, over the past few months at HM&P. As I’ve dived into the B2B world as it pertains to PR and social media, resources such as SMB2B help me contextualize B2B applications of CRM, sale cycle, lead generation and content strategy. I started guest-posting on the blog in February, and hope to become a regular contributor. This post talks about B2B blogger relations, and was included in HubSpots’s Top 5 Inbound Marketing Articles of the Week.

I love country music. I love social media. Therefore, I love writing for The 9513. This review of James Otto’s “Groovy Little Summer Song” was special because the artist himself reached out to me after it was published, and I was able to trade a few e-mails back and forth with him about his views as an artist and his plans for the future. If there’s a takeaway from this for my “day job”  in social media marketing, it’s that you should always be aware the content you put out there isn’t in a silo. Be prepared to debate, defend and discuss your ideas with anyone and everyone. Even the big guys. (Literally, I think James Otto stands about 6 feet, 5 inches.)

Panels and conferences can be really valuable when you put together a group of people from a variety of backgrounds and experience levels with the shared goal of education. I was invited to sit on a National Agri-Marketing Association panel on agriculture and social media, along with Jen Nixon, of the N.C. Department of Agriculture and the N.C. State Fair, and Dave Smith of N.C. Farm Bureau. Both are doing very interesting things with social media in an industry some people may be surprised to find out is thriving online.

And don’t worry too much about this shoeless child of a blog. Content strategy is so important to a blog, and that’s no different here on my portfolio site. My goal is to use this blog as an extension of the work, people and industries I touch, and I plan on making that happen over the coming months. Stay tuned.