Resume

EDUCATION

North Carolina State University, Raleigh, N.C.
May 2008

B.A., Communication with a concentration in Public Relations and minors in Journalism and Business Management
Graduated Summa Cum Laude with 3.84 GPA

EXPERIENCE

Associate Account Executive, Social Media Marketing
Howard, Merrell and Partners, Raleigh, N.C., Jan. 2010 – present

  • Returned to the full-service agency after working part-time and interning there in 2008
  • Plan strategy and tactical execution of social media marketing and blogger relations campaigns for clients in technology, pet food and agriculture industries
  • Develop daily, weekly and monthly content and serve as main community manager for four clients’ blogs, Twitter, Facebook and YouTube accounts
  • Prepare weekly, monthly and annual reports and analysis using Google Analytics, Radian6, Tweetdeck, Hootsuite, CoTweet and Alterian social media monitoring services
  • Manage agency Twitter account and its Fried Logic blog

Public Information Officer and Social Media Coordinator
N.C. Department of Agriculture and Consumer Services, Raleigh, N.C., Aug. 2007 – present

  • After interning during 2007 fall semester and working part-time during 2008 spring semester, was hired full-time in July 2008 to execute media and blogger relations, social media and public affairs strategies to promote North Carolina’s top industry and the state’s largest event, the N.C. State Fair
  • Developed first social media campaign for the NCDA&CS and the N.C. State Fair, including editorial coordination of blogs, management of Twitter, Facebook, MySpace, Flickr and YouTube accounts, and internal social networking education
  • Promoted and planned press conferences, induction ceremonies and media lunch events, and attended seminars and conferences to speak about the department’s social media efforts
  • Planned and hosted first-ever Deep Fried Tweetup along with the Triangle Tweetup organization
  • Wrote speeches, news releases and blog posts to obtain online, television and print coverage in news outlets including Food Network Magazine, Raleigh News & Observer, WRAL-TV, NBC-17, Charlotte Observer, Winston-Salem Journal and Wilmington Star News

Public Relations Intern and Assistant
Howard, Merrell & Partners, Raleigh, N.C., Jan. 2008 – June 2008

  • Hired as part-time account assistant after 2008 spring semester internship
  • Assisted with PR efforts for local and national clients Butterball, LLC, CORDURA® fabric, Colonial Bank, O2 Fitness Club, VACO Raleigh, and managed PR efforts for MVP Baseball, including media relations, news releases, event management, award applications and media relations
  • Assisted with pro-bono PR efforts for AAF Raleigh-Durham Chapter’s ADDY® Awards and Wake Health Services, Inc. including news releases and media relations
  • Obtained blog and feature coverage in local and national publications such as Raleigh, N.C.’s News & Observer and WRAL-TV; Los Angeles Times; Trafford, Penn.’s Trafford Penn-Star; and West Hawaii Today.

Communication and Marketing Intern
N.C. Museum of Art, Raleigh, N.C., May 2007 – Aug. 2007

  • Implemented new PR strategies such as podcasting and e-mail blasts for Museum members and patrons
  • Created design and copy for monthly e-mail blast sent to more than 20,000 Museum members and patrons

Public Relations Intern
North Carolina State University, Raleigh, N.C., Aug. 2006 – Dec. 2006

  • Compiled local business and economic officials invitation list and assisted in set-up and media management for China Initiative press conference
  • Wrote copy for N.C. State Web site using Dreamweaver software and served as part of student focus group for Web site redesign

Press and Marketing Intern
American Dance Festival, Durham, N.C., May 2006 – Aug. 2006

  • Created PSAs, press advisories and press kit materials for national, summer-long dance series on Duke University’s campus
  • Coordinated event management for dance performances including signage, set-up and media relations
  • Served as assistant to New York Times dance reporter during her coverage of the performance series

FREELANCE MUSIC, JOURNALISM AND COMMUNICATION WORK

Public Relations and Social Media Consultant
Various clients, Aug. 2010 to present

  • Plan and execute public relations and social media strategy and tactics for Triangle clients in design and art industries
  • Clients include The Rock & Shop Market, indieNC, The Mascot Gallery and Two Sisters Designs

Contributing Writer
The9513.com country music blog, May 2008 – present

  • Write music commentary, reviews and weekly column for the top independent country music blog on the Web
  • Represented The 9513 as a music commentator on new CMT television show filmed August 2009 in Nashville
  • Host weekly “Most Row Insider” radio show on WFXD in Marquette, MI
  • Helped promote artists Rodney Hayden and Drew Kennedy on the Great American Voices Tour, sponsored by The 9513

Fashion, Music and Arts Reporter
Independent Weekly, Durham, N.C., May 2007 – present

  • Write content for print and online music, art and fashion blog posts and articles
  • Manage quarterly fashion spread coordination, including site location, photographer, contributors, models, clothes and credits

Contributing Blogger
indieNC, Aug. 2010 – present

  • Write regular blog posts about fashion, music and style found in North Carolina

Contributing Blogger
Social Media B2B, Jan. 2010 – present

  • Write regular blog posts on social media and its application for business to business companies

HONORS AND ACTIVITIES

Phi Beta Kappa national honor society
Lambda Pi Eta communication honor society
Javidi, Prospects and Public Relations Student Society of America scholarship recipient
Dean’s List, all semesters
N.C. State University Dance Team, 2004-2005 and 2005-2006 seasons

SKILLS

Windows XP, Microsoft Office (Word, Excel, PowerPoint and Outlook), AP Style, iMovie, Flip Camera editing software, Google Analytics, OnlineEtools, Cision/Bacon’s media software, Vocus/Media Atlas media software, ProfNet, Dreamweaver, InDesign, Writing Skills, Research Skills, Event Planning, Creativity

REFERENCES

Available upon request