Posts Tagged ‘The 9513’

Listen: “A Real Good Try,” Josh Kelley

No Comments » Written on March 28th, 2011 by Karlie Justus
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I was pretty surprised by Josh Kelley’s album Georgia Clay – which you can read more about over on The 9513.

But I was most surprised by this song:

And yes, that’s the impeccable Ashley Monroe in the background. Snag it on iTunes.

Listen: “Ring of Fire,” Alan Jackson

No Comments » Written on December 2nd, 2010 by Karlie Justus
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I reviewed Alan Jackson’s latest single “Ring of Fire” over at The 9513 this week. Check it out, or forever wonder where he lands on my made-up Country Legend-O-Meter.

Music and social media collide

1 Comment » Written on May 5th, 2010 by Karlie Justus
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Sometimes, my worlds collide. Last week, I saw a tweet about a new music marketing tool developed by an artist for artists in hopes of spreading the word about worthwhile music.

The Wire talked with “code-savvy cellist Zoë Keating” in its article Ingenious: Free music if you talk about it on Facebook or Twitter, and this got me thinking.

I posted this as a discussion topic on a weekly post I do over at The 9513 called Your Take: Social Music, which examines the people, music, controversies and opinions of the country music industries and asks readers for their own takes on each topic.

Some of the responses:

Follow the links in Saving Country Music’s post here and here.

Over the next few weeks I plan on examining the social prowess and habits of some of my favorite artists, and ones that have received kudos for doing it right.

What artists do you follow online that engage well in social media, and which garner a big fat #fail for resorting to label-produced ghosts tweets and the like instead of real connections?

The cobbler’s children…

No Comments » Written on April 2nd, 2010 by Karlie Justus
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…go without shoes.

Although it’s been two weeks since I’ve posted on here, I’ve been busy throughout the Interwebs and (yes!) In Real Life. Here’s what I’ve been up to on both fronts:

I’m pretty lucky, as I’ve worked with both Kipp Bodnar and Jeff Cohen, founders of the Social Media B2B blog, over the past few months at HM&P. As I’ve dived into the B2B world as it pertains to PR and social media, resources such as SMB2B help me contextualize B2B applications of CRM, sale cycle, lead generation and content strategy. I started guest-posting on the blog in February, and hope to become a regular contributor. This post talks about B2B blogger relations, and was included in HubSpots’s Top 5 Inbound Marketing Articles of the Week.

I love country music. I love social media. Therefore, I love writing for The 9513. This review of James Otto’s “Groovy Little Summer Song” was special because the artist himself reached out to me after it was published, and I was able to trade a few e-mails back and forth with him about his views as an artist and his plans for the future. If there’s a takeaway from this for my “day job”  in social media marketing, it’s that you should always be aware the content you put out there isn’t in a silo. Be prepared to debate, defend and discuss your ideas with anyone and everyone. Even the big guys. (Literally, I think James Otto stands about 6 feet, 5 inches.)

Panels and conferences can be really valuable when you put together a group of people from a variety of backgrounds and experience levels with the shared goal of education. I was invited to sit on a National Agri-Marketing Association panel on agriculture and social media, along with Jen Nixon, of the N.C. Department of Agriculture and the N.C. State Fair, and Dave Smith of N.C. Farm Bureau. Both are doing very interesting things with social media in an industry some people may be surprised to find out is thriving online.

And don’t worry too much about this shoeless child of a blog. Content strategy is so important to a blog, and that’s no different here on my portfolio site. My goal is to use this blog as an extension of the work, people and industries I touch, and I plan on making that happen over the coming months. Stay tuned.

Inspiration strikes

I love the songwriting cliche of lyrics scrawled across a dinner napkin that go on to become a hit song. Inspiration waits for no man, let alone the check.

(Speaking of inspiration and songwriting, American Songwriter had a great interview last week with legendary songwriter Bobby Braddock, the man behind a little ditty called “He Stopped Loving Her Today.”)

Between working, freelancing, blogging and attempting to indulge obsessions with fashion and design, inspiration can ebb and flow. Technology helps – I’ll jot out a lede sentence in Gmail and bang out shorthand on my Blackberry notepad – but piecing all of those ideas together is hard, and trying to remember exactly what that seemingly brilliant idea was from my morning commute is even harder.

Enter my inspiration notebook. About three years ago, I started it to house magazine clippings, cards and notes. I still write on the back of receipts at stoplights and bang out shorthand on my Blackberry notepad, but this book houses lists, pictures and brainstorming I want to hang onto in the months and years to come. There’s everything from a long, multi-color Missoni dress (that I later came across in an NYC consignment store) cut out of Vogue to the notes for my first contributions to the Independent Weekly as an intern in 2007 – and a lot in between.

So that’s where my inspirations are housed – but where do they come from? If there’s one thing I’ve about PR and writing, it’s that you often have to be an expert on a wide variety of things. Quickly. In the same vein, my sources of inspiration come from a range of places.

Here are just a few online sources pulled straight out of my reader:

  • I Suwannee – Great (local) design blog turned Glenwood Avenue design store, even better story.
  • The Bad Pitch Blog – Inspiration for PR types on what not to do. Or, if you’re Borat – on what to do, NOT.
  • That Lonesome Song – A ridiculously depressing album that never fails to remind me that there are some seriously talented artists making music today.
  • – Celebrity fashion, without any awkward Perez Hilton gossip.
  • My co-writers at The 9513 – Never have I seen country music so intelligently discussed, berated and championed.

What about you? What Web site, artists, people, magazines and places inspire you – and how do you keep them from falling through the cracks?